Posts Tagged 'search'

Paid search is a good solution

Paid search marketing is performing well in spite of the economic recession. Shoppers are trimming their spending and looking for specific items as opposed to browsing, and using search engines to get to e-retailers’ specially designed landing pages puts them right where they want to be.

In this month’s Internet Retailer survey, 41% of web-only retailers, retail chains, catalogers and consumer brand manufacturers say during the last six months of the recession, paid search advertising has performed better than other forms of marketing. 37.6% say it has performed the same; only 21.4% say paid search was performing worse.

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