Posts Tagged 'Online Media'

Online ads in UK, which ones get attention?

The UK Internet Advertising Bureau (IAB UK), based on polling data from Lightspeed Research has just released a study about UK internet users and online ads. How the content of digital advertisements affects viewer interest ?

It seems that UK users pay attention to online ads when it’s relevant. Forty-three percent said when the ads were useful, and 33% said money-off offers got their attention.

Certain ad formats seem to work better than others. Sponsored links at first, followed by advertising within a page and email advertising.

“The research has found that even though not all consumers click on ads, they are now fully acquainted with most forms of advertising online,” said Sorcha Proctor of the IAB UK.


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