Posts Tagged 'e-marketing'

E-Marketing in Europe

A recent study from WebTrends shows that budget from companies is more important for e-marketing in 2008 than in 2006.

In 2006, WebTrends had stated that most of the companies in UK, France and Germany spent less than 10% of their budget for e-marketing. At the end of 2008 it’s about 17%  including 22% in UK and 20% in Australia.

The emailing is used at 50%, online Ads (40%), web analytics (39%) and referencing inside search engines (38%).


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