Posts Tagged 'audience'

French people and Internet, top 10 site categories

ComScore has just released a study about the Top 10 site categories in France, it seems that total French Internet Audience Grows 19 Percent vs. Previous Year to 35 Million Users in February 2009 . In February, more than 35 million people age 15 or older in France accessed the Internet from a home or work computer.

Internet users in France spent a combined total of 932 million hours online in February, an average of 27 hours per person. Instant messaging claimed the highest share of total time spent at 14.3 percent, followed by social networking at 5.7 percent.

Online media also proved popular, with the entertainment category accounting for 8.6 percent of time spent and online gaming 2.9 percent share of total time spent online in February.

Top 10 Site Categories in France
Based on % Share of Total Time Spent Online
Total French Internet Audience, Age 15+ – Home & Work Locations*
February 2009

Source: comScore World Metrix

Category

% Share of Total time Spent Online

Total Internet : Total Audience

100.0%

Instant Messengers

14.3%

Entertainment

8.6%

e-mail

8.2%

Social Networking

5.7%

Directories/Resources

3.2%

Online Gaming

2.9%

Retail

2.6%

Search/Navigation

2.4%

Business/Finance

1.8%

Sports

1.7%

All Other Categories

49.6%

*Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.

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