Archive Page 2

New figures on Twitter

Sysomos has just released a new study about Twitter.

Mobile in Europe

According to a study, Spain seems to be the more expensive country concerning mobile plans. (45.38 euros per month) For example in France it’s 29.84 euros.

Online advertising in France

According to the Adex Report from TNS Media Intelligence, the total investment represent 346 million euros. A slight increase of 1.6% compared to May 2008.

HOLOSFIND new software

Reviews, most useful feature of an e-commerce site

Consumers use to read reviews before buying any product or service. According to a survey (Avail Intelligence) when it comes to making a purchase over a third of respondents (36%) rated recommendations and reviews as the most useful feature of an e-commerce site.

“Despite the credit crunch, UK consumers appear more concerned with the experiences and suggestions of other web-based shoppers than finding the best deal online,” said Pontus Kristiansson, CEO and founder at Avail Intelligence.

For American, it’s quite similar. Recent research from Opinion Research Corporation found that 84% of consumers said browsing reviews influenced their decision on whether or not to purchase a product or service.

French Online Advertising in France

According to the monthly “Adex Report” from TNS Media Intelligence, French advertisers spent €258 million (gross) on the Web in February this year, 0.9% more than in February 2008.

In February 2009, online display ads attracted 16.2% of all ad spending in France—up 1.7 percentage points since February 2008.

Television and press between them took almost 61% of advertisers’ budgets, but online display placed a strong third.

Paid search is a good solution

Paid search marketing is performing well in spite of the economic recession. Shoppers are trimming their spending and looking for specific items as opposed to browsing, and using search engines to get to e-retailers’ specially designed landing pages puts them right where they want to be.

In this month’s Internet Retailer survey, 41% of web-only retailers, retail chains, catalogers and consumer brand manufacturers say during the last six months of the recession, paid search advertising has performed better than other forms of marketing. 37.6% say it has performed the same; only 21.4% say paid search was performing worse.


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