Over the first three weeks of November, just before Thanksgiving and the launch of Christmas holiday season, online sales in the US underwent a decline of 4% according to comScore survey results. Led from November 1st to the 23rd, the study evokes 8,19 billion dollars of sales, against 8,51 billions in the same period last year. Never still the American e-commerce had registered such a fall of sales.
Looks like the US don’t have a wide enough market of consumers any more.
Therefore, considering the exchange rate which remains favorable to the Euro, although the economic situation is similar across the Atlantic, on-line traders hope that the coming holidays will smile to them, with an amount of sales estimated at 3,8 billion euros, according to a Médiamétrie/NetRatings study, against 3,1 billion last year.
In conclusion, it would be profitable to both the US and Europe to broaden their consumer range.
