French Online Advertising in France

According to the monthly “Adex Report” from TNS Media Intelligence, French advertisers spent €258 million (gross) on the Web in February this year, 0.9% more than in February 2008.

In February 2009, online display ads attracted 16.2% of all ad spending in France—up 1.7 percentage points since February 2008.

Television and press between them took almost 61% of advertisers’ budgets, but online display placed a strong third.

Online advertising in France: a 2 billion Euros market

The last study from Capgemini Consulting on the e-advertising in France has shown that the market has reach a net income at 2 billion Euros in 2008. Which is actually growing 23% compared to last year.

In 2008, all markets based on online communication grown:

- The Search (sponsored links) made a 800 million Euros turnover (+35%)
- The Display (graphic ads) realised a 510 million Euros turnover (+10%)
- The Internet directories represent a 420 million Euros directory (+ 25%)
- Affiliate marketing made a 140 million Euros turnover (+30%)
- Price comparison: 90 millions Euros (+15%)
- E-Mailing: 130 millions Euros (+10%)

In 2009 investments on online advertising should grow 14%.