Consumers use to read reviews before buying any product or service. According to a survey (Avail Intelligence) when it comes to making a purchase over a third of respondents (36%) rated recommendations and reviews as the most useful feature of an e-commerce site.
“Despite the credit crunch, UK consumers appear more concerned with the experiences and suggestions of other web-based shoppers than finding the best deal online,” said Pontus Kristiansson, CEO and founder at Avail Intelligence.
For American, it’s quite similar. Recent research from Opinion Research Corporation found that 84% of consumers said browsing reviews influenced their decision on whether or not to purchase a product or service.
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