Online shopping is defintely about getting social.
According to Andy Lloyd, CEO of Fluid, a San Francisco-based interactive agency, shopping online is still a solo endeavor, devoid of the interaction many consumers seek. Without that interaction and purchase validation, shoppers, plagued by indecision, often abandon retailers’ sites.
In the coming weeks, two technologies – friend-based merchandising that involves Facebook and collaborative shopping – are being rolled out to big-name retailers. This does includes vans.com and jansport.com.
More infos here.
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