What is Google Chrome OS?

http://www.searchcowboys.com/google/1284

Still an interesting market !

Though eMarketer announces that the European growth in online ad spending has fallen in 2009. It stays non the less positive.

In more detail :

Networking, networking, networking…

Sales manager of Come&Stay, Hervé Bloch and Jean-Michel Maurer, founder of Brozengo officially launched the Internet Managers Club, the purpose of which is to gather the leaders of french Internet companies. Already counting 200 members, this club organizes monthly meetings enabling 25 members around a ” networking ” dinner to discuss about the Internet. Its goal is to share experiences between actors of the Web and to promote the Internet.

Microsoft’s App Store

Against all expectations, Microsoft officialized the launch of a new mobile service called OneApp, which can be used by different type of mobiles.

In knowledge of the classic mobile phones which are not necessarily endowed with multimedia functions. Microsoft thus wants to widen its activity by adapting its offer henceforth to “features phones”.

Surfing on the wave of the famous “App Store”, “OneApp” has the ambition to set up a unified downloading platform for different types of phones such as Nokia, Samsung or Sony Ericsson. Some of the App would be : Windows Live Messenger, Facebook, Weather, Stocks or RSS Reader.

Social media and corporations

Interactive Marketers Lean on Search

Growth in social network advertising spending worldwide

Worldwide social network spending is expected to shoot up again next year, rising an estimated 18% to $2.6 billion. 2011 will see an additional 12% increase, to $2.9 billion.

UK online advertising spending

5 things to take into account when setting up an e-commerce project

Top 5 points to know about :

1. Set goals. They don’t have to be uncountable, one or two that are realist like : raise conversion rate or double trafic.

2. Facilitate team work by organizing fun company events.

3. Be flexibale with “Agile” software.

4. Involve customers.

5. Use leverage.

Secure online buyers

A PayPal survey claims that almost half (45%) of online buyers “have abandoned theirs carts multiple times in the past three weeks, with the average cost of abandoned goods in US shopping carts at $109″.

Why ?

One the first reasons could be the high shipping prices. Then there is the constant concern of credit card data security when purchasing online.

Music Video in UK

Social media today

Here is a nice video to get what social media is.

Internet users quickly abandon their shopping cart

According to a Paypal study, 45% of Internet users abandon their shopping cart before the final click to submit their orders.

This is actually due to fees and shipping costs which are not always announced on the websites.

New figures on Twitter

Sysomos has just released a new study about Twitter.

Mobile in Europe

According to a study, Spain seems to be the more expensive country concerning mobile plans. (45.38 euros per month) For example in France it’s 29.84 euros.

European E-commerce growth forecast

According to a Forrester study, European online sales should go up by an average 8 % by 2014, more specifically in France, the growth should be of 10 %.

Online advertising in France

According to the Adex Report from TNS Media Intelligence, the total investment represent 346 million euros. A slight increase of 1.6% compared to May 2008.

Facebook VS. MySpace : incredible score

ComScore – The number of Facebook uniques has overtaken MySpace.

“In May, comScore reported 70.28 million US uniques for Facebook (up 97% year over year), compared to 70.26 million for MySpace (down 5% year over year)”.

Social Networks May 2008 – May 2009

HOLOSFIND new software

Reviews, most useful feature of an e-commerce site

Consumers use to read reviews before buying any product or service. According to a survey (Avail Intelligence) when it comes to making a purchase over a third of respondents (36%) rated recommendations and reviews as the most useful feature of an e-commerce site.

“Despite the credit crunch, UK consumers appear more concerned with the experiences and suggestions of other web-based shoppers than finding the best deal online,” said Pontus Kristiansson, CEO and founder at Avail Intelligence.

For American, it’s quite similar. Recent research from Opinion Research Corporation found that 84% of consumers said browsing reviews influenced their decision on whether or not to purchase a product or service.

French Online Advertising in France

According to the monthly “Adex Report” from TNS Media Intelligence, French advertisers spent €258 million (gross) on the Web in February this year, 0.9% more than in February 2008.

In February 2009, online display ads attracted 16.2% of all ad spending in France—up 1.7 percentage points since February 2008.

Television and press between them took almost 61% of advertisers’ budgets, but online display placed a strong third.

Paid search is a good solution

Paid search marketing is performing well in spite of the economic recession. Shoppers are trimming their spending and looking for specific items as opposed to browsing, and using search engines to get to e-retailers’ specially designed landing pages puts them right where they want to be.

In this month’s Internet Retailer survey, 41% of web-only retailers, retail chains, catalogers and consumer brand manufacturers say during the last six months of the recession, paid search advertising has performed better than other forms of marketing. 37.6% say it has performed the same; only 21.4% say paid search was performing worse.

Social media is good for brands !

Online shopping is defintely about getting social.

According to Andy Lloyd, CEO of Fluid, a San Francisco-based interactive agency, shopping online is still a solo endeavor, devoid of the interaction many consumers seek. Without that interaction and purchase validation, shoppers, plagued by indecision, often abandon retailers’ sites.

In the coming weeks, two technologies – friend-based merchandising that involves Facebook and collaborative shopping  – are being rolled out to big-name retailers. This does includes vans.com and jansport.com.

More infos here.

Web trends in Europe, Internet over TV in june 2010

Here is a study about web trends in Europe, published by Microsoft.

It seems that Internet is going to overtake traditionnal TV in june 2010. Jeffrey Cole explains : ““Broadband has changed everything.  And it’s not speed of access that has made the biggest impact, its having a direct connection that is always on [...]“

50% of all Europeans are now connected to the internet but that there’s a clear north/south divide showing the Nordic countries with an internet penetration rate of 76% versus 45% in Southern Europe.

German Online Sales Rose Last Year

Even with the economic crises, German online sales rose in 2008. Internet users spent €13.6 billion last year which means 19% more than in 2007.

There are two mains factors: further expansion in the number of online shoppers and buyers. (29.5 million people in Germany last year) and an average expenditure per purchase rose 7% to about €49.