Still an interesting market !
Published September 10, 2009 european market Leave a CommentTags: europe, online advertising
Though eMarketer announces that the European growth in online ad spending has fallen in 2009. It stays non the less positive.
In more detail :

Networking, networking, networking…
Published September 3, 2009 Events , France Leave a CommentTags: internet managers club, networking
Sales manager of Come&Stay, Hervé Bloch and Jean-Michel Maurer, founder of Brozengo officially launched the Internet Managers Club, the purpose of which is to gather the leaders of french Internet companies. Already counting 200 members, this club organizes monthly meetings enabling 25 members around a ” networking ” dinner to discuss about the Internet. Its goal is to share experiences between actors of the Web and to promote the Internet.
Microsoft’s App Store
Published August 26, 2009 Mobile , Social Media , Technology Leave a CommentTags: Microsoft, mobile applications, OneApp
Against all expectations, Microsoft officialized the launch of a new mobile service called OneApp, which can be used by different type of mobiles.
In knowledge of the classic mobile phones which are not necessarily endowed with multimedia functions. Microsoft thus wants to widen its activity by adapting its offer henceforth to “features phones”.
Surfing on the wave of the famous “App Store”, “OneApp” has the ambition to set up a unified downloading platform for different types of phones such as Nokia, Samsung or Sony Ericsson. Some of the App would be : Windows Live Messenger, Facebook, Weather, Stocks or RSS Reader.
Social media and corporations
Published July 27, 2009 Online Media Leave a CommentTags: Social Media

Interactive Marketers Lean on Search
Published July 21, 2009 Online Media Leave a CommentTags: marketing
Growth in social network advertising spending worldwide
Published July 15, 2009 Social Media Leave a CommentTags: online advertising, social networking

Worldwide social network spending is expected to shoot up again next year, rising an estimated 18% to $2.6 billion. 2011 will see an additional 12% increase, to $2.9 billion.
UK online advertising spending
Published July 8, 2009 european market Leave a CommentTags: online advertising

5 things to take into account when setting up an e-commerce project
Published July 6, 2009 Uncategorized Leave a Comment1. Set goals. They don’t have to be uncountable, one or two that are realist like : raise conversion rate or double trafic.
2. Facilitate team work by organizing fun company events.
3. Be flexibale with “Agile” software.
4. Involve customers.
5. Use leverage.
A PayPal survey claims that almost half (45%) of online buyers “have abandoned theirs carts multiple times in the past three weeks, with the average cost of abandoned goods in US shopping carts at $109″.
Why ?
One the first reasons could be the high shipping prices. Then there is the constant concern of credit card data security when purchasing online.
Here is a nice video to get what social media is.

Internet users quickly abandon their shopping cart
Published June 25, 2009 e-commerce Leave a CommentTags: e-commerce
According to a Paypal study, 45% of Internet users abandon their shopping cart before the final click to submit their orders.
This is actually due to fees and shipping costs which are not always announced on the websites.
New figures on Twitter
Published June 24, 2009 Social Media , Uncategorized Leave a CommentTags: Social Media
Sysomos has just released a new study about Twitter.

Mobile in Europe
Published June 23, 2009 Mobile , Multichannel , european market Leave a CommentTags: mobile
According to a study, Spain seems to be the more expensive country concerning mobile plans. (45.38 euros per month) For example in France it’s 29.84 euros.

European E-commerce growth forecast
Published June 18, 2009 e-commerce , european market Leave a CommentAccording to a Forrester study, European online sales should go up by an average 8 % by 2014, more specifically in France, the growth should be of 10 %.
Online advertising in France
Published June 17, 2009 France , Online Media , european market Leave a CommentTags: online advertising
According to the Adex Report from TNS Media Intelligence, the total investment represent 346 million euros. A slight increase of 1.6% compared to May 2008.

Facebook VS. MySpace : incredible score
Published June 16, 2009 Social Media , Uncategorized Leave a CommentComScore – The number of Facebook uniques has overtaken MySpace.
“In May, comScore reported 70.28 million US uniques for Facebook (up 97% year over year), compared to 70.26 million for MySpace (down 5% year over year)”.
Social Networks May 2008 – May 2009



Reviews, most useful feature of an e-commerce site
Published April 20, 2009 european market Leave a CommentTags: e-commerce
Consumers use to read reviews before buying any product or service. According to a survey (Avail Intelligence) when it comes to making a purchase over a third of respondents (36%) rated recommendations and reviews as the most useful feature of an e-commerce site.
“Despite the credit crunch, UK consumers appear more concerned with the experiences and suggestions of other web-based shoppers than finding the best deal online,” said Pontus Kristiansson, CEO and founder at Avail Intelligence.
For American, it’s quite similar. Recent research from Opinion Research Corporation found that 84% of consumers said browsing reviews influenced their decision on whether or not to purchase a product or service.
French Online Advertising in France
Published April 17, 2009 France , european market Leave a CommentTags: european market, online advertising
According to the monthly “Adex Report” from TNS Media Intelligence, French advertisers spent €258 million (gross) on the Web in February this year, 0.9% more than in February 2008.
In February 2009, online display ads attracted 16.2% of all ad spending in France—up 1.7 percentage points since February 2008.
Television and press between them took almost 61% of advertisers’ budgets, but online display placed a strong third.


Paid search marketing is performing well in spite of the economic recession. Shoppers are trimming their spending and looking for specific items as opposed to browsing, and using search engines to get to e-retailers’ specially designed landing pages puts them right where they want to be.
In this month’s Internet Retailer survey, 41% of web-only retailers, retail chains, catalogers and consumer brand manufacturers say during the last six months of the recession, paid search advertising has performed better than other forms of marketing. 37.6% say it has performed the same; only 21.4% say paid search was performing worse.
Social media is good for brands !
Published April 14, 2009 Social Media , e-commerce Leave a CommentTags: e-commerce, Social Media
Online shopping is defintely about getting social.
According to Andy Lloyd, CEO of Fluid, a San Francisco-based interactive agency, shopping online is still a solo endeavor, devoid of the interaction many consumers seek. Without that interaction and purchase validation, shoppers, plagued by indecision, often abandon retailers’ sites.
In the coming weeks, two technologies – friend-based merchandising that involves Facebook and collaborative shopping – are being rolled out to big-name retailers. This does includes vans.com and jansport.com.
More infos here.
Web trends in Europe, Internet over TV in june 2010
Published April 10, 2009 european market Leave a CommentTags: europe, Internet, trends
Here is a study about web trends in Europe, published by Microsoft.
It seems that Internet is going to overtake traditionnal TV in june 2010. Jeffrey Cole explains : ““Broadband has changed everything. And it’s not speed of access that has made the biggest impact, its having a direct connection that is always on [...]“
50% of all Europeans are now connected to the internet but that there’s a clear north/south divide showing the Nordic countries with an internet penetration rate of 76% versus 45% in Southern Europe.
German Online Sales Rose Last Year
Published April 10, 2009 e-commerce , european market Leave a CommentTags: e-commerce, europe, online sales
Even with the economic crises, German online sales rose in 2008. Internet users spent €13.6 billion last year which means 19% more than in 2007.

There are two mains factors: further expansion in the number of online shoppers and buyers. (29.5 million people in Germany last year) and an average expenditure per purchase rose 7% to about €49.


